Our unprecedent access to key decision makers in the Nordic region allows asset managers to receive a statistically robust assessment of brand knowledge and firm-wide assessments compared to peers.
Key questions to consider
We can help your organisation achieve its ambitions
- What is investors perception of your organization and product offering relative to comparable peers?
- How can your organization advance firm-wide and strategy-wide to meet investors' increasing needs and requirements, and outpace comparable peers?
- How do you monitor business development progress to assess new business opportunities and manage existing client relationship?
- How do you ensure that your organisation is positioned to profit from future trends and development across Nordic markets and channels?
- We help clients answer this question by including their names and brand of organizations in our annual asset manager positioning research, which comprise of a capped universe of 30 leading asset managers. Data to each asset managers is provided by 180+ investment professional across 120+ institutional and wholesale organizations.
- Using detailed investor data on 30 leading asset managers allows us to assess strengths and gaps in our client’s firm-wide sales and marketing strategy in the Nordics, and provide guidance on optimal product strategy to align with Nordic buyer demand.
- Intense competitive pressure and a tendency for investors to internalize assets have made addressable Nordic assets shrink. Consequently, keeping track and measuring year-on-year development on both financial KPIs and non-financial KPIs are crucial tasks for managers to retain and build future business.
- Annual interactions with more than 50 CEOs and CIOs from leading Nordic pension and insurance companies, and 100+ interviews with fund selectors and ESG specialists allow us to steer our clients’ organisations towards areas of untapped potential, or change trajectory of current strategy to build future business.