What does Kirstein offer?
Through more than a decade, Kirstein has specialised in advising asset managers regarding both strategic and operational matters. We strengthen asset managers’ business by providing insight into the institutional market and the individual manager’s competitive situation. We gain this insight via our market surveys of investors’ behavior and opinions of different asset managers. Through our market surveys, we communicate with 400 institutional investors across 15 European countries, and last year, we held nearly 200 personal meetings with decision-makers among investors. Click here for more information about our investor universe.
Market Insight - Knowledge about Investors' Opinions and Behavior
As an asset manager you need to be able to relate to the way that investors think and act to understand the institutional investment universe. This is essential in order to be able to respond to your clients’ complex wishes and needs as well as know the opportunities that you have in this universe. A partnership with Kirstein means that the asset manager receives deep and useful insight into main investment trends, as well as knowledge of investors’ interests in specific asset classes and detailed knowledge of their familiarity with and assessment of the individual asset manager. This knowledge is essential in order to strengthen your business.
The Competitive Situation - Knowledge about Other Managers
As an asset manager, you find yourself in a complex world characterised by increasing competition, and understanding the way that one’s competition acts is of the utmost importance. A partnership with Kirstein means that asset managers receive knowledge about their competitive situation regarding specific products. In this way you gain a deeper understanding of your positioning and are able to improve it. We furthermore help asset managers position their products among investors through very thorough due diligence analyses. In this regard we focus on the product’s team, process, philosophy, portfolio, and performance, and general marketing. With more than 300 annual meetings with international asset managers, we have extensive experience comparing strategies across asset classes on a sophisticated, qualitative level. We know what works, and we know what does not.